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Below is a selection of the projects Jeroen has worked on in the past years as both a creative and interaction director.
9292 is the Dutch organization that manages all public transport information. We redefined their brand strategy and redefined and redesigned their products, among which their website and apps. Work done at Fabrique (brands, design & interaction).
For the Ricoh Pro C5100S we created a new campaign, celebrating the small size and big features the product has. For the campaign we made a website, video and direct mail.
For Schiphol Airport we created a detailed self-service boarding concept for gate F07. It was designed to be extremely transparent, to be used without the need of additional instruction screens. Work done at Fabrique (brands, design & interaction).
For Netherlands Public Broadcasting we created one of the first responsive TV guides. Work done at Fabrique (brands, design & interaction).
We were asked to come up with a concept for Dutch public transport routing, signage and branding. How do you get people to know what to do? How can they find the right spot and sign in with the correct public transport organization? Work done at Fabrique (brands, design & interaction).
For the Dutch Ministry of Interior and Kingdom Relations we designed the concept for the automated passport control systems. We observed the behavior of travellers, tested the units in different phases and created both the industrial and user interface design of the system.
Het Geheugen van Nederland (Memory of the Netherlands) is an initiative by the Dutch Royal Library. It contains over 800,000 images of Dutch history. We designed the website with two main ideas in mind: people are always looking for something, but they always find things they haven’t been looking for but are happy to find. Work done at Fabrique (brands, design & interaction).
D-reizen is one of the biggest Dutch holiday organizations. In 2010 we helped them redefine their online strategy and created a totally new website. This was a big success in both customer happiness and revenue. Work done at Fabrique (brands, design & interaction).
Centraal Museum is the biggest museum in Utrecht, The Netherlands. It holds a beautiful collection of art. In 2011 they got a total redesign of their identity, which gave us the opportunity to redesign their website. Work done at Fabrique (brands, design & interaction).
NRC Next is a Dutch newspaper for people between 30 and 40. For the magazine we created a concept that feeds the curiosity, by bringing forward all sorts of related content in a very visual way. It’s serendipity on demand. Work done at Fabrique (brands design & interaction).
I love traveling around the globe, meeting new people and cultures while sharing my thoughts and insights on design.
Aristotle’s view on Greek tragedy is a great analysis on how to build up a perfect story. By looking at the core elements Aristotle defines and prioritizes you can understand what is needed. In this presentation I explain the essence of these elements, like plot, theme and character. I show what these elements mean in relationship to storytelling and how we can use them in the design of interactive projects. By understanding these elements and how they relate to each other you can understand how to build up a good interactive project.
At the same time you learn a lot of fun details on storytelling and romantic movies.
It’s the job of designers to make the world a more livable place, to build up relationships between brands and customers and to facilitate good experiences. Our core task is to add meaning. And it’s my belief that understanding storytelling is of the essence if we want to do this.
Everything around us has a personality. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. In this presentation I talk about the theory and practice, why does it happen and how can you design for it?
All products have a personality. Some are cute and funny to interact with, while others come across as serious and authoritative. We can use personality traits to influence the way people feel about a product and brand, but we must understand how to do this the right way. In this fun and practical workshop you will learn what it means to design products with the right personality. We will kick-off with some theory, after which we will design a product with an awesome personality, designed by you!
Scrum is an agile method that can really help you work more iterative. It gives you good control of the process and helps chunk down huge projects into manageable proportions. But one of the frustrations a lot of UX people have is that they have the feeling that there is no time to add value during sprints. There seems to be no time for usability testing and exploring possible design solutions are killed to save time and finish new features. Often agile methods are seen as ways for developers to get things done and that there is a misfit for UX. This is untrue, scrum can be perfectly combined with the UX methodology.
We are good in designing usable and engaging products and services. We understand the user’s needs and have a toolkit with dozens of deliverables. But for some reason a lot of designers find it difficult to sell an idea or concept to their team members, managers or clients. After this session that problem will be solved!
Here you find a selection of the material I've written on design and UX.Core 77 - feb 2013
Interaction design is a young field. At least, that’s what we as interaction designers keep telling ourselves. And of course, in comparison to many other fields we are respectfully young. But I get the feeling that we use it more as an excuse to permit ourselves to have an unclear definition of who we are—and who we aren’t…Book - Feb 2013
Get Agile is a book expaining the scrum process as it can be used in creative agency. It is very hands-on in it’s approach and shows the integration of design and interaction in the agile methodology. The book is authored by Pieter Jongerius, Patrick Sanwikarja, Anna Offermans, Anton Vanhoucke and me.