About Jeroen

Jeroen has many years of experience in the field as an interaction designer, strategist and agile scrum master. Jeroen is an international speaker and writer on the field of interaction design and has a great interest in the world of product personality. His goal is to return a bit of wonder into the world, even if it is just for himself. Jeroen has many years of experience in the field as an interaction designer, strategist and agile scrum master. Jeroen is an international speaker and writer on the field of interaction design and has a great interest in the world of product personality. His goal is to return a bit of wonder into the world, even if it is just for himself.

Get in touch!

+31 (0)6 41 86 75 26
jeroen@oakandmorrow.com


come over for a cup of coffee!

Reduitlaan 27 Loft 0.1
4814 DC Breda
oakandmorrow.com

Jeroen Creates

Below is a selection of the projects Jeroen has worked on in the past years as both a creative and interaction director.

9292
2012 - Strategy & interaction -

9292

9292 is the Dutch organization that manages all public transport information. We redefined their brand strategy and redefined and redesigned their products, among which their website and apps.  Work done at Fabrique (brands, design & interaction).

9292.nl
Red Dot Award
European Design Award
Website of the Year 2013 nominee
Dutch Design Award 2013 nominee
Ricoh Pro C5100S campaign
2013 - Strategy & interaction - Ricoh Nederland

Ricoh Pro C5100S campaign

For the Ricoh Pro C5100S we created a new campaign, celebrating the small size and big features the product has. For the campaign we made a website, video and direct mail.

Schiphol Self-service boarding
- -

Schiphol Self-service boarding

For Schiphol Airport we created a detailed self-service boarding concept for gate F07. It was designed to be extremely transparent, to be used without the need of additional instruction screens. Work done at Fabrique (brands, design & interaction).

2007 - Concept & interaction -

Public Broadcasting TV Guide

For Netherlands Public Broadcasting we created one of the first responsive TV guides. Work done at Fabrique (brands, design & interaction).

Public Transport Chipcard Routing, Signage & Branding
2011 - Strategy & interaction -

Public Transport Chipcard Routing, Signage & Branding

We were asked to come up with a concept for Dutch public transport routing, signage and branding. How do you get people to know what to do? How can they find the right spot and sign in with the correct public transport organization? Work done at Fabrique (brands, design & interaction).

Schiphol Automated Passport Control
2012 - Interaction & industrial -

Schiphol Automated Passport Control

For the Dutch Ministry of Interior and Kingdom Relations we designed the concept for the automated passport control systems. We observed the behavior of travellers, tested the units in different phases and created both the industrial and user interface design of the system.

Het Geheugen van Nederland
2008 - Concept & interaction -

Het Geheugen van Nederland

Het Geheugen van Nederland (Memory of the Netherlands) is an initiative by the Dutch Royal Library. It contains over 800,000 images of Dutch history. We designed the website with two main ideas in mind: people are always looking for something, but they always find things they haven’t been looking for but are happy to find. Work done at Fabrique (brands, design & interaction).

Bekijk het resultaat
Gouden Reiger
D-reizen
2010 - Strategy & interaction -

D-reizen

D-reizen is one of the biggest Dutch holiday organizations. In 2010 we helped them redefine their online strategy and created a totally new website. This was a big success in both customer happiness and revenue. Work done at Fabrique (brands, design & interaction).

Boek direct je trip
Website of the Year 2010
Centraal Museum
2011 - Interaction direction -

Centraal Museum

Centraal Museum is the biggest museum in Utrecht, The Netherlands. It holds a beautiful collection of art. In 2011 they got a total redesign of their identity, which gave us the opportunity to redesign their website. Work done at Fabrique (brands, design & interaction).

centraalmuseum.nl
Red Dot Award
NRC Next concept
2008 - Interaction design, concept -

NRC Next concept

NRC Next is a Dutch newspaper for people between 30 and 40. For the magazine we created a concept that feeds the curiosity, by bringing forward all sorts of related content in a very visual way. It’s serendipity on demand. Work done at Fabrique (brands design & interaction).

Jeroen talks

I love traveling around the globe, meeting new people and cultures while sharing my thoughts and insights on design.

9 Apr - 2014

E-Fuel
about Product personality

Breda - The Netherlands

Presentations

Aristotle’s Storytelling Framework for the Web

Aristotle’s Storytelling Framework for the Web

Aristotle’s view on Greek tragedy is a great analysis on how to build up a perfect story. By looking at the core elements Aristotle defines and prioritizes you can understand what is needed. In this presentation I explain the essence of these elements, like plot, theme and character. I show what these elements mean in relationship to storytelling and how we can use them in the design of interactive projects. By understanding these elements and how they relate to each other you can understand how to build up a good interactive project.

At the same time you learn a lot of fun details on storytelling and romantic movies.

2012 - Interaction 12 (Dublin, Ireland)
2012 - Interaction 12 Redux (Utrecht, NL)
2012 - UX Russia (Moscow, Russia) Watch the slides

The Product Narrative: Designing Products with Character

The Product Narrative: Designing Products with Character

It’s the job of designers to make the world a more livable place, to build up relationships between brands and customers and to facilitate good experiences. Our core task is to add meaning. And it’s my belief that understanding storytelling is of the essence if we want to do this.

2012 - Webdagene (Oslo, Norway)
2012 - UX Cocktail Hour (Rotterdam, NL)
2012 - Creative Mornings (Utrecht, NL)
2013 - UX Romandie (Lausanne, Switzerland)
Watch the video

The Childish Washer & The Happy Website

The Childish Washer & The Happy Website

Everything around us has a personality. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. In this presentation I talk about the theory and practice, why does it happen and how can you design for it?

2010 - UX Brighton (Brighton, UK)
2010 - UX Cambridge (Cambridge, UK)
2010 - UXLX (Lisbon, Portugal)
2011 - DxF Cafe (Utrecht, NL)
2013 - Breda Netwerk (Breda, NL) Watch the slides

Designing Products with a Personality (workshop)

All products have a personality. Some are cute and funny to interact with, while others come across as serious and authoritative. We can use personality traits to influence the way people feel about a product and brand, but we must understand how to do this the right way. In this fun and practical workshop you will learn what it means to design products with the right personality. We will kick-off with some theory, after which we will design a product with an awesome personality, designed by you!

2013 - Frontiers of Interaction (Milan, Italy)
2013 - Webdagene (Oslo, Norway)
2012 - UX Russia (Moscow, Russia)

Scrum & UX: Creating Products with a Great UX in an Agile Way (workshop)

Scrum & UX: Creating Products with a Great UX in an Agile Way (workshop)

Scrum is an agile method that can really help you work more iterative. It gives you good control of the process and helps chunk down huge projects into manageable proportions. But one of the frustrations a lot of UX people have is that they have the feeling that there is no time to add value during sprints. There seems to be no time for usability testing and exploring possible design solutions are killed to save time and finish new features. Often agile methods are seen as ways for developers to get things done and that there is a misfit for UX. This is untrue, scrum can be perfectly combined with the UX methodology.

2014 - UXI Studio (Tel Aviv, Israel)

Pitching Ideas: How to sell your ideas to other people?

Pitching Ideas: How to sell your ideas to other people?

We are good in designing usable and engaging products and services. We understand the user’s needs and have a toolkit with dozens of deliverables. But for some reason a lot of designers find it difficult to sell an idea or concept to their team members, managers or clients. After this session that problem will be solved!

2014 - Interaction 14 (Amsterdam, NL)

Jeroen Writes

Here you find a selection of the material I've written on design and UX.

Core 77 - feb 2013

Jack of All Trades, Master of None

Interaction design is a young field. At least, that’s what we as interaction designers keep telling ourselves. And of course, in comparison to many other fields we are respectfully young. But I get the feeling that we use it more as an excuse to permit ourselves to have an unclear definition of who we are—and who we aren’t…

Book - Feb 2013

Get Agile!

Get Agile is a book expaining the scrum process as it can be used in creative agency. It is very hands-on in it’s approach and shows the integration of design and interaction in the agile methodology. The book is authored by Pieter Jongerius, Patrick Sanwikarja, Anna Offermans, Anton Vanhoucke and me.

Oak & Morrow