| Jeroen van Geel | |
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| Royal Club Specials viral | |
| viral - 2006 | |
| Client | Vrumona |
| Team | Dennis Flinterman, Jeroen van Geel, Reinko Hallenga, Maaike Roelofse, Eveline Schonewille, Arjan Schoof (done at Fabrique Communication & Design) |
| Role | interaction design |
| Description | Vrumona launched a new campaign around their exclusive Royal Club Specials drinks. For this campaign we created a viral action. The idea was that people would be able to share their own Specials moment with friends and the world. By doing this they could win cool prizes and also see their own Specials moment in the Royal Club Specials screensaver we created. The first three screenshots below show the screensaver, the other two the Albert Heijn action site. |
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