About

“If your dreams do not scare you,
they are not big enough.”
- Ellen Sirleaf Johnson

I return to that line often.
Not because I’m chasing scale for its own sake,
but because I want my work to matter.
To have impact.
To make the world a little better.
Not all at once (I am not Superman) but step by step.

I believe in optimism with intent.
In curiosity as a force for progress.
In the idea that alone you can go fast, but together you can go further.

I have a deep love for history, storytelling, and people. History reminds us where we come from. Stories help us understand one another. People, in all their complexity, are where change actually begins. Sharing these things opens doors: to empathy, to imagination, to where we could go if we stay open.

My path has been varied. I’ve worked in the games industry. Explored olfactive experiences. Helped design the e-gates at Schiphol Airport. Built apps used by millions. I’m grateful for all of it. And it taught me something important: scale is impressive, but meaning is magnetic.

These days, my biggest energy comes from creating experiences that connect people: to the past, to each other, and to the world around them. Work that doesn’t just function, but lands.

I love sharing knowledge. I love building with others. I’m an optimist, not because the world is simple, but because improvement starts with believing it’s possible.

And in the end I always do the work with my kids in mind. Asking myself: What kind of world do I want them to grow up in? And what can I contribute, drop by drop, to help shape it?

If we can move things in that direction, even slowly, it feels worth dreaming big.