Services

I design experiences for culture, heritage, and landscape.

These elements may appear independently or in combination, shaping exhibitions, programmes, places, digital platforms, and hybrid experiences.

My work focuses on how people encounter, understand, and connect with culture and heritage, and how those encounters create lasting value for audiences.

Research & analysis

Understanding the experience, the audience, and the wider context

Every project begins with understanding how an experience is currently encountered, and the context in which it sits.

I examine how culture, heritage, and/or landscape are experienced today, how audiences engage, and where value is created or lost. I also look outward, at relevant cultural, experiential, and design trends, comparable projects, and the wider environment in which the experience operates.

This creates a grounded understanding of where the experience stands now, how it compares to others, and where meaningful opportunities exist.

This typically delivers

A clear picture of the current experience
Audience understanding and insight
Overview of relevant trends, references, and comparators
Identified gaps, tensions, and opportunities

Experience-led strategy

Defining a shared ambition

This phase is about imagining what the experience could become.

It is about setting a point on the horizon that is ambitious enough to be worth pursuing, and clear enough to be discussed and refined together. Strategy and vision create a common language for talking about the future experience, making ideas tangible rather than abstract.

I help articulate what we are aiming for, why it matters, and what kind of experience we want to create for people. This work does not lock solutions in place, but provides a clear sense of direction that guides decisions as the project evolves.

This typically delivers

A clear experience ambition and vision
A shared language for discussing the future experience
Agreed goals and principles to guide development
Direction that can be tested, challenged, and refined

Concept development

Exploring how the experience takes shape

Concept development is where ambition turns into something you can see, discuss, and test.

I develop concrete experience concepts that show how culture, heritage, and landscape could be encountered. These concepts describe what people do, what they encounter, and how the experience unfolds over time.

Concepts are explored through scenarios, simple prototypes, and early representations that allow teams to test ideas, compare options, and make informed choices before committing to detailed design.

This typically delivers

Clear experience concepts
Scenarios showing how people move through the experience
Early prototypes or mock-ups to test ideas
A shared basis for decision-making and next steps

Spatial experiences

Designing physical experiences, from direction to detail

When experiences take physical form, my role adapts to the project and the team in place. I can provide overall creative direction, or work in detail on spatial UX, experience structure, and content, depending on what is needed. This includes exhibitions, cultural environments, heritage sites, and landscape-based experiences.

I work closely with architects, exhibition designers, landscape architects, and specialists to shape how people move through space, how stories and content are organised, and how different elements come together as a coherent experience.

This typically delivers

Creative and experience direction
Exhibition and spatial experience design
Exhibition narratives, scripts, and story structure
Spatial UX and visitor flow design
Content structure for exhibitions and physical environments
Experience briefs for architects, designers, and specialists
Design review and refinement through delivery

Digital experiences

From creative direction to working digital products

For digital experiences, I support the full journey from idea to functioning product.

My role may begin with defining the experience ambition and user value, and extend through detailed UX, structure, and content design for apps, websites, and platforms, whether standalone or integrated with physical experiences.

I work with designers, developers, and content teams to ensure that digital experiences are usable, coherent, and aligned with the overall experience, staying involved as concepts become real products.

Things I can deliver

Creative and experience direction
UX design for apps, websites, and platforms
User journeys, flows, and information architecture
Content structure and content requirements
UX wireframes and functional descriptions
Briefs and guidance for digital design and development
Design and build review through launch

Guidance, workshops & speaking

This service supports organisations and teams through facilitated thinking, conversation, and exchange. It creates shared understanding and helps translate ideas into action.

What I deliver

Workshop design and facilitation
Strategy and vision sessions
Talks and lectures (tailored to context)
Ongoing sparring or mentoring when needed

Working together

Projects can be short or long, exploratory or concrete. Some remain strategic, others move all the way into realised experiences. Often, they move back and forth.

The aim is always connection: with the past and the future. Sometimes that sparks excitement. Sometimes it deepens a bond, touches a nerve, or opens something unexpected.

Let's get in touch!