STAM Gent

A permanent exhibition that shows how the city Ghent grows, changes, and lives through the people who shape it.

For the renewed permanent exhibition at STAM, the city museum of Ghent, we set out to reimagine how a city tells its own story. Together with Kinkorn, we developed the overarching concept. An experience that lets visitors walk through the layers of Ghent’s history and feel how the city continues to evolve.

After helping shape the concept, my role was focused creative direction (graphic design) and on the interactive installations: experiences that connect visitors to the city’s rhythm and invite them to explore Ghent from multiple perspectives. From historical stories via maps to personal stories through objects and infographics, each interactive brings the living city to life.

The result is a dynamic exhibition where maps, memories, and imagination meet. A place where visitors don’t just learn about Ghent, but experience it.

My role: concept, creative direction. Work done at Morrow.