Work

Jeroen is a creative strategist for culture, heritage & landscape. He shapes how places, stories, and objects are lived and experienced, now and over time.

Veluwe: a system for discovery
Spatial • Strategy

Veluwe: a system for discovery

The Veluwe is one of the most layered regions in the Netherlands, combining nature, culture, towns, heritage, food, and everyday
The Roman Border: Limes Nexus
Spatial • Strategy

The Roman Border: Limes Nexus

A new vision for the Lower Germanic Limes (UNESCO World Heritage). Turning a line on the map into a living network of stories, places, and people.
Life in Nagele
Branding & spatial

Life in Nagele

Living modern heritage Nagele is one of the most distinctive villages in the Netherlands. Designed after the Second World War
Rotterdam de boer op
Spatial • Strategy • Brand

Rotterdam de boer op

Rotterdam de boer op! is an initiative that connects city residents with local farmers, food makers, and sustainable producers. Making
Anton de Kom interactive
Spatial • Interactive

Anton de Kom interactive

An interactive experience celebrating the life and legacy of Anton de Kom: writer, activist, and voice of resistance.
Veluwe aan Zee
Spatial • Branding

Veluwe aan Zee

A new name and identity for a familiar place. A rebrand that reconnects people to nature, leisure, and the surprising beauty of the Veluwe’s waterfront.
STAM Gent
Museum • Interactive

STAM Gent

A permanent exhibition that shows how the city Ghent grows, changes, and lives through the people who shape it.
Nationaal Park Rotterdam
Museum

Nationaal Park Rotterdam

A permanent exhibition about nature in the city, showing how wildlife thrives in unexpected places.
ADCN Yearbook
Product • Interactive

ADCN Yearbook

A book with feelings. One that hides in silence until you touch it. Created for the ADCN Yearbook, it comes alive through attention.
Revivre
Sensory • Product

Revivre

I was cycling home one day when a familiar smell suddenly brought me back to my childhood. In an instant,
De Voorleestent
Spatial • Interactive

De Voorleestent

A magical tent that gives parents and children reading superpowers. Turning every story into an immersive shared adventure.